Turn the World Cup crowd into a CRM you own.
Branded mini-games capture every match-night fan as a named contact — not a stranger the delivery apps keep. We build the game. You keep the customers.
Built & branded by us — fully yours, no app, just a link or QR.
The numbers
Gamified beats forms. Every time.
~3x
more sign-ups than a standard form
+150%
higher engagement than standard marketing
+28%
sales uplift after adding gamification
+47%
better retention with gamified loyalty
Sources: Claspo & Sleepnote (sign-up conversion) · AmpliFai (engagement) · Gartner / Nike+ (sales uplift) · Annex Cloud 2023 (retention)
The line-up
Pick your game
Nine football-flavoured micro games, each playable in under a minute. We're building them out one by one — tap any card to jump in.
Spin the Wheel
One spin, one reward
Give the wheel a flick and land on free kicks, coins, or jackpot multipliers.
Play game
Striker Slots
Match 3 to score
Spin the reels of boots, balls and trophies. Line up three to bag the prize.
Play game
Timer Stopper
Stop the clock on 10.00s
Watch the clock race up and tap stop dead on 10.00 seconds to win a free burger meal.
Play game
Scratch & Score
Scratch to reveal
Scratch the panel to uncover symbols — three matches and the goal is yours.
Play game
Mystery Box
Unwrap a surprise
Crack open a transfer-window mystery pack and reveal a random reward.
Play game
Match Day Bingo
Mark your card, call house
Tick off match events as they happen and shout bingo for the win.
Play game
Golden Sweepstakes
Enter the big draw
Grab your golden ticket and enter the season-long prize sweepstakes.
Play game
Goal Drop
Drop the ball, chase the multiplier
Release the ball down the pegs and watch it bounce into a multiplier slot.
Play game
Kick-Off Toss
Heads or tails for the kick-off
Call the coin before the whistle and build a streak for bonus rewards.
Play gameGot another game idea?
Have a different mechanic in mind for your brand? Tell us what you want to build and we'll make it match-ready.
Features
Built to plug in and go live fast.
Integrated into CRM
Every play drops a named, contactable lead straight into your CRM — segmented by taste and spend.
Fully customizable theme and skin
Match every game to your brand — colors, logo and skin styled entirely to you, no compromise.
No download needed
Games run instantly in the browser. Fans play in seconds with zero app installs or friction.
QR friendly link
Share a single link or QR code on tables, screens and receipts — scan, play, win, done.
How it works
- 1
Play
A fan scans your QR or taps your link and plays a game branded entirely to you. No app, no sign-up wall.
- 2
Win
They win a prize and leave their number to claim it — straight into your CRM the moment they play.
- 3
Own
The reward redeems over a minimum spend. The sale tonight, and the customer for good.
July 19 the tournament ends. Your list doesn't.
You keep a living CRM — segmented by taste and spend, contactable on email & WhatsApp — to fill every slow night for the rest of the year.
Margin-safe by design
You set every prize and odd. Free items over a minimum spend — never blanket discounts. Built to make you money, not cost it.
FAQ
Gamified customer acquisition, explained
Everything you need to know about running branded spin-to-win games for the World Cup 2026 crowd.
- What is gamified customer acquisition?
- Gamified customer acquisition uses interactive games — like spin-to-win wheels, slots and scratch cards — to turn anonymous visitors into named, contactable leads. With Gamify by tossdown, a fan plays a branded football mini-game, wins a food reward, and leaves their phone number and email to claim it, landing them directly in your CRM.
- How do the World Cup 2026 marketing games work?
- A fan scans your QR code or taps your link and plays a game branded entirely to you — no app and no sign-up wall. They win a prize and leave their contact details to claim it. The reward redeems over a minimum spend, so you make the sale tonight and keep the customer for good.
- Do customers need to download an app to play?
- No. Every Gamify game runs in the browser from a single link or QR code. There are zero app downloads, which removes friction and dramatically increases play and sign-up rates.
- What kind of prizes can players win?
- You set every prize and every odd. Rewards are food-oriented — free items, combo meals and discount coupons — redeemable over a minimum spend rather than blanket discounts, so the promotion is margin-safe by design.
- How fast can a campaign go live?
- Campaigns are built and branded by tossdown and can be live in as little as 24 working hours, integrated into your CRM with contacts segmented by taste and spend and reachable on email and WhatsApp.
- Which games are available?
- There are nine football-themed micro games: Spin the Wheel, Striker Slots, Timer Stopper, Scratch & Score, Mystery Box, Match Day Bingo, Golden Sweepstakes, Goal Drop, Kick-Off Toss. Each plays in under a minute and is fully customizable to your brand.